This product page (Cashew Butter) is used to demonstrate Conversion Value Tracking — specifically how GA4 and GTM handle multi-item purchases and the calculation of total value within the Sagar Merugu Analytics Lab.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, price, currency).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, quantity, price).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, value, items array).

All events are implemented via Google Tag Manager. This product helps validate that the items array is correctly structured in the dataLayer, ensuring that when multiple units of Cashew Butter are added, the final purchase event reflects the correct total revenue and item count.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.