This product page (Kidney Beans Organic) serves as a demonstration for Product Category Tracking — specifically how item_category parameters are mapped from WooCommerce to Google Analytics 4 to enable granular reporting within the Sagar Merugu Analytics Lab.

GA4 Events Tracked on This Page

view_item
Fires on page load when a user views the product.
Parameters captured: item_id, item_name, item_category.

add_to_cart
Fires when the user clicks the Add to Cart button.
Parameters captured: item_id, price, item_category.

begin_checkout
Fires when the user initiates the checkout process.

purchase
Fires on the order confirmation page after a successful transaction.
Parameters captured: transaction_id, value, currency, items array.

All events are implemented using Google Tag Manager with a structured dataLayer push architecture.

This implementation validates that the product category hierarchy from WooCommerce is correctly passed into GA4, enabling advanced analysis such as Content Grouping and category-level performance tracking inside the Sagar Merugu Analytics Lab.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.