This product page (Assorted Coffee) is a tracking demonstration in the Sagar Merugu Analytics Lab — configured to fire the full GA4 eCommerce event sequence from view_item through to purchase.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, price).
• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, quantity, price).
• begin_checkout: Fires on Checkout button click.
• purchase: Fires on Order confirmation page (Parameters: transaction_id, value).

All events are implemented via Google Tag Manager. WooCommerce pushes product data into the GTM dataLayer on each user interaction. GTM listens for these dataLayer events using Custom Event triggers and fires the corresponding GA4 Event tag. A server-side GTM container processes these tag requests server-to-server, bypassing browser-based ad blockers.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.