This product page (Farm Fresh Eggs) serves as a demonstration for Product Category Tracking — specifically how item_category parameters are mapped from WooCommerce to GA4 to allow for granular reporting within the Sagar Merugu Analytics Lab.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, item_category).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, price, item_category).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, items array).

All events are implemented via Google Tag Manager. This product validates that the category hierarchy is correctly captured in the dataLayer, enabling the use of Content Grouping in GA4 to analyze performance across different product lines.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.