This product page (Natural Extracted Olive Oil) demonstrates sale price tracking — testing how GA4 captures discount values and how the original_price vs sale_price parameters flow through GTM within the Sagar Merugu Analytics Lab.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, price, discount).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, quantity, price).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, value, tax).

All events are implemented via Google Tag Manager. The dataLayer is configured to capture the active price, ensuring that revenue reporting in GA4 accurately reflects the discounted amount rather than the MSRP.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.