This product page (Organic Face Scrub) is used to demonstrate Conversion Funnel Tracking — specifically monitoring how users transition from initial interest (view_item) to high-intent actions (add_to_cart) within the skincare category of the Sagar Merugu Analytics Lab.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, item_category: Skincare).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, quantity, price).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, value, items array).

All events are implemented via Google Tag Manager. This product validates that the item_category is correctly segmented in the dataLayer, allowing for specialized audience building in GA4 based on skincare product interest and purchase intent.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.