This product page (Pulses From Organic Farm) is used to demonstrate Brand and Variant Tracking — specifically how item_brand and item_variant parameters are mapped within the Sagar Merugu Analytics Lab to ensure detailed product performance analysis.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, item_brand).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, price, item_variant).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, items array).

All events are implemented via Google Tag Manager. This product validates that the item_brand (Organic Farm) is correctly captured in the dataLayer, allowing for brand-level performance reporting in GA4 and cross-domain attribution analysis.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.