This product page (Wheat From Organic Farms) is used to demonstrate Data Schema Consistency — specifically how item-level parameters for bulk grocery products are mapped from the WooCommerce dataLayer to GA4.

GA4 Events Tracked on This Page

• view_item: Fires on Page Load (Parameters: item_id, item_name, price, currency).

• add_to_cart: Fires on ‘Add to Cart’ click (Parameters: item_id, quantity, price).

• begin_checkout: Fires on Checkout button click.

• purchase: Fires on Order confirmation page (Parameters: transaction_id, value, tax).

All events are implemented via Google Tag Manager. This product validates that the item_brand (Organic Farms) and item_category are correctly captured, ensuring that product-level performance can be audited against the original WooCommerce database records.

Implementation Details: This product is part of a live tracking environment. For a full technical breakdown of the GA4 events, GTM architecture, and server-side tagging used here, visit the Sagar Merugu Analytics Lab: Implementation Documentation.